Press Release: Celtic & Co welcomes new Managing Director

Press Release: For immediate circulation

Celtic & Co welcomes new Managing Director


Results for the 12 months ended January 31st, 2021

Celtic & Co, the pioneering, digitally native, retailer of ethically sourced, natural and sustainable knitwear, footwear and outerwear is delighted to announce a further year of strong growth. In the context of a world in significant flux, Celtic & Co’s core principles have increasingly resonated, significantly building our customer base in the UK and Internationally.

Against a backdrop of our continued growth, we are delighted to announce the appointment of James Williams as Managing Director. James has a decade of digital ‘direct to consumer’ experience with mainstream brands including Jigsaw and Phase Eight and will join Celtic & Co at the End of May 2021 from the ethical and organic children’s clothing brand Frugi. 

  • Sales growth of +77% to reach £16.0 million
    • International sales growth of +82%, to exceed 30% of brand revenue
    • Profitable online launch into Germany, with Japan targeted for H2 2021
  • Underlying EBITDA growth of +224% to reach £2.9 million
    • Investment into opening of new warehouse facilities completed in March 2021
    • Over £4 million cash on balance sheet to broaden the brand’s international reach
  • James Williams to join as MD and lead the existing senior team
    • Board further bolstered by experienced non-executive hires

Nick Whitworth & Kathryn Whitworth, Co-Founders of Celtic & Co, said:

"During 2020 it has been wonderful to welcome new customers to the Celtic brand. Together we are rejecting the principles of fast fashion and advocating a more thoughtful and sustainable approach to clothing. Sustainable, natural materials designed into garments that last, with respect for human
rights, fair pay and fair trade at their forefront.”

James Williams, incoming Managing Director of Celtic & Co, added:

“I am thrilled to be joining Celtic & Co at this pivotal point in their journey. The brand has seen a sales acceleration in recent years as the movement the brand has pioneered towards natural, sustainable clothing has increasingly developed into the mainstream. I am excited to work with the brand’s founders and senior leadership team to further develop this iconic brand.”