Celtic & Co. sees surge in sales from British end-to-end range

Natural sustainable fashion brand Celtic & Co. has seen an amazing reaction to its new range of British made knitwear created using British wool.

The womenswear range features two jumpers and a zip cardigan, with two of the items also made using undyed yarn which limits the use of chemicals.

Managing director, Zoe Bray, said: “It’s great to see our customers having such a strong reaction to this collection, which is something that our product team have worked really hard with our suppliers to develop.

“Our British Wool Gansey Jumper is our best-selling product of the season so far, and we’ve had to buy more stock of it to be able to keep up with customer demand.

“Part of our commitment as a brand to delivering sustainable fashion is to work with suppliers as close to home as possible. We’re proud to say this range is made entirely in the UK, and due to its positive response, we’re hoping to increase the amount of products in it for future seasons.”

Celtic & Co. is already an established retailer of British-made fashion, with many of its best-selling ranges, including its Geelong knitwear, being manufactured in this country. It also has its own factory in Newquay, Cornwall, where it has been creating British sheepskin boots and slippers since 1990.

Katy Burnett, head of product at Celtic & Co., added: “We carefully consider everything that goes into our collections each season, and very much value our customer’s feedback. After the response to our British wool pieces, we were keen to gain more insight into what they loved about it so much.

“50% said they probably wouldn’t have bought the jumper or cardigan if it wasn’t made in Britain from British yarn. 91% said they would like to see more British end-to-end garments from us, and 82% would be willing to pay more for them compared to items being made overseas.

“This feedback is so valuable to us as a team, but also shows a shift in customer’s attitudes when making sustainable purchasing decisions. We’re really seeing customers taking more of an interest in where their clothes are made, and the traceability right back to the raw, natural material.”