Celtic & Co. collaborates with HD® Wool Apparel Insulation
The Cornish sustainable fashion brand has partnered with an ethically driven performance-led insulation company to produce three new jackets for its AW22 collection.
Well known for its natural sustainable styles, Celtic & Co. has expanded its collection of British-made waxed cotton outerwear to include three insulated jackets created using hand-selected, fully traceable British Wool in collaboration with HD® Wool Apparel Insulation.
Senior product developer, Morgan Webber-Newman, said: “Our design process is always sustainability-led, using only natural materials. So, when we heard about this new form of insulation we thought it would be a perfect fit with our brand ethos.
“We’ve selected one of HD® Wool’s Evolve Active Insulations which is made from fully traceable, washable British wool specifically designed to replace polyester wadding. The new ladies’ style we have created using this insulation has even more added eco credentials, as the outer material is organic cotton which is also PFC free.”
The fibre composition of the insulation inside the new jackets is 75% wool and 25% Ingeo, which is a naturally derived poly-lactide fibre that helps stabilise the material so it can be washed. All wool used in the making of the insulation is sourced through The Woolkeepers®, a bespoke quality assurance platform which was developed to provide producers a sustainable route to market whilst giving consumers the confidence that the wool can be traced and certified.
Founder of HD® Wool Apparel Insulation, Jo Dawson, said: “As two British companies leading the way in sustainability, it’s been great collaborating with the Celtic & Co. team who have a shared aim of helping people choose planet positive clothing by supporting our wool growers here in the UK.
“At HD® Wool, we work with nature to produce active technical wool insulation as a sustainable replacement for synthetic batting to keep you in your comfort zone longer.
“Wool is a naturally renewable fibre, and we actively support farmers with the highest standards of animal welfare, while always paying a fair price for their wool.”
The new jackets using HD® Wool Apparel Insulation are available from Celtic & Co.’s autumn collection online.