This month we exhibited at Scoop, an international fashion show for trade, held at the stunning Saatchi Gallery between 10th–12th Feb. Co-Founder Kath Whitworth along with daughter & Trade Manager Clare, were available on the Celtic & Co stand to welcome visitors and speak to trade customers. Here's some snaps of their time plus feedback they received from people...
The Saatchi Gallery
Celtic & Co was just one of 250 designer labels to be invited to exhibit at Scoop 2019, recognised by designers, fashion buyers and industry experts as the UK’s leading fashion trade show. Kath and Clare arrived at the Saatchi Gallery in London on the Saturday, after a short flight from Cornwall and started to set the space up ready for opening the next day.
Over three days, we showcased a capsule collection of our favourite AW19 pieces, items that really stood out for their design and aesthetics. The garments also told our natural, sustainable style story and the fact they are predominately crafted in Britain.
Each exhibitor was set within carefully curated spaces around outstanding works of contemporary art, making the exhibition have a truly different show experience.
Watch this video which perfectly highlights the look and feel of the Scoop Show...
The Low Down from the Whitworth's
Clare: "It was really great for us to meet with existing stockists and show both new colourways of firm favourites as well as brand new designs planned for the AW19 range, ahead of the season. Chatting with them gave us fantastic feedback of their experiences stocking Celtic & Co in their shops. We received so many new and refreshing ideas to influence both our product range, catalogue photography and other marketing support offered. Stockists and buyers really valued being able to meet Mum too, Creative Founder of Celtic & Co and the person responsible for curating the range – which they all loved!"
Kath: "Surprisingly, a large amount of people who visited the stand had shopped with us for years but were unaware we were able to offer wholesale, something firmly on our radar now to help communicate better in the future. Moving forward, we need to look at how we can help educate both the stockists and their customers of the benefits of using natural fibres such as geelong and merino wool, since customers are now asking the right questions about sustainable natural clothing, and we have really strong answers.
Sustainability proved to be a huge theme of the show, with a large number of buyers seeking out the sustainable offerings. I was pleased with the amount of attention we received because everything we make is from natural fibres, predominately crafted within Britain, but we really were in the minority, which was a shock."